MaxPraga s.r.o.
The Company MaxPraga s.r.o. was established in 1997 as the exclusive representative of the Italian fashion brand MaxMara in the Czech Republic and Slovakia. Currently, MaxPraga represents not only MaxMara, but also other brands in the Max Mara Fashion Group family such as Marina Rinaldi and Marella. The first MaxMara store in the Czech Republic was opened in Havířská street, Prague 1. The brand offers a total of 9 fashion lines, from classic and elegant to more trendy or ceremony oriented pieces. In 1999 MaxPraga s.r.o. opened a new store! On Železná street a new brand enters the market, and it is Marina Rinaldi, dedicated to women wearing sizes 44 to 56. In 2004 the Company’s network expands and the store Marella is opened. Marella stores can be found in Nový Smíchov shopping centre and, and since 2007 on Železná street, Prague 1. Spring 2008 marks a „World’s premiere“ for the Company. MaxPraga s.r.o. opened, in Flóra Shopping centre, the first Weekend store of its kind in the World. The Weekend store proposes a collection that is currently part of the MaxMara brand. Its collection is appreciated by women of any age who search for comfortable outfits for everyday wear.
-
The very first MaxMara collection, was created by CAV Achille Maramotti, who since 1951 has dedicated himself to Haute Couture: a camel coat and a geranium red suit anticipated his idea of pret a porter, in a period of time in which fashion was still considered a hand-crafted activity.
-
The Weekend store, the first of its kind in the World, proposes a collection that is currently part of the MaxMara brand. The Weekend collection is appreciated by women of any age who search for comfortable outfits for everyday wear. Particularly defined details and natural fabrics characterize this collection.
-
In 1980 a new brand is born in MaxMara Fashion Group’s holding: Marina Rinaldi, dedicated to women wearing sizes over 46. The brand’s objective is to emphasize the beauty of feminine shapes, for a dynamic and innovative woman.
-
Marella S.r.l., a company belonging to the Max Mara Group, was established in 1988 from one of the collections of Max Mara s.r.l. The challenge was to develop the potential of the collection to create a new and virtuous product-market-service process in the world of women's ready-to-wear.Contact us
MAXPRAGA s.r.o. Havelská 31/494 110 00 Praha 1
Tel: +420 224 221 587, +420 224 221 589
Fax: +420 224 221 583
E-mail: max@maxpraga.cz